| Feature | Portfolio Management Services (PMS) | Mutual Funds |
|---|---|---|
| Customization | CellEach investor gets a tailored portfolio built around their goals, risk appetite, and preferences. | All investors in a scheme own the same standard portfolio. |
| Ownership | You directly own the stocks and securities in your Demat account. | You own units of a pooled fund, not the underlying securities. |
| Flexibility | Fund managers can take focused, high-conviction bets to generate higher alpha. | Diversification is spread across many securities, which dilutes performance. |






