What you pay. All of it.
One small annual trail, paid by the asset manager and disclosed in writing before money moves. That's the whole story — here it is in full.
A trail, not a toll.
As an APMI-registered distributor, we’re paid a small ongoing trail by the asset manager — drawn from the fund’s existing expense ratio. It does not change the price you pay, and there is no one-time commission anywhere in the chain.
The exact rate for each strategy is shared with you in writing, before you invest.
- Annual trail (paid by the AMC)0.7 – 0.8%
- Upfront commission₹0
- Advisory fee charged to you₹0
- Platform / onboarding fee₹0
- Exit load from usNone
How the money actually works.
Small annual trail
0.7–0.8% per year, paid by the asset manager from the existing expense ratio — not added on top of what you pay.
Disclosed before money moves
You see the exact rate on every strategy, in writing, before you commit a rupee. No surprises on page 7.
No upfront commission
Zero one-time payout. We earn only while you stay invested — so our incentive is your staying power, not the sale.
Direct? We'll say so
If a direct plan genuinely beats going through us, we tell you up front. Transparency over volume, every time.
On a ₹1 crore allocation.
Our trail works out to roughly ₹70,000–80,000 a year, paid by the asset manager — not billed to you. Compare that to an upfront-commission product, where a one-time payout is earned the day you sign, regardless of how the investment performs.
What you’ll never see from us.
The fee model exists to remove every incentive that works against you. Here’s what we designed out.
- Upfront commissions that reward the sale, not your return
- A fee buried in clause 9 of a document no one reads
- An RM whose bonus depends on what he sold you this quarter
- Products pushed because the payout is bigger this month
- Just a small trail, disclosed in writing, aligned to you staying invested.
See the exact rate on your shortlist.
Ask Nyra for picks that fit, with the fee disclosed on each — or talk it through with us first.